The most important key figures provide you with a compact summary of the topic of "Mobile app usage" and take you straight to the corresponding statistics. In the following 8 chapters, you will quickly find the 54 most important statistics relating to "Mobile app usage". Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Published by L. Ceci , Oct 14, While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore.
When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. In the third quarter of , users downloaded However, the Apple app store dominates the market in terms of app revenues, accumulating By , mobile apps are projected to generate over billion U.
User engagement and retention rates worldwide With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase. As of the first quarter of , there are close to 3. Retention rates, however, have not seen a corresponding upward trend.
The global app retention rate at 30 days from install stood at 6. However, if considering the global increase in app usage caused by the outbreak of COVID in , the decrease in app retention rates are a proportionate occurrence to the surge of app downloads during the lockdown months. Social and communication apps In the first half of , social media apps recorded a small decline in time spent by users compared to Trends for social media apps and mobile-first social platforms in saw users engage with video social media platforms and video social content, with TikTok being one of the most downloaded social apps by iPhone and Android users alike.
While social media apps will try to emphasize their social side, chances are that messaging and communication apps will become increasingly more used even in professional and business contexts. According to a survey of global smartphone users, as of the beginning of e-mails were still the preferred messaging media for business communication, but 25 percent of respondents indicated preferring WhatsApp even in professional contexts.
Doing something that your audience likes might result in a relatively small market, but the people in that group are more likely to install the app and keep it on their devices for significant amount of time.
Knowing the target audience is of tremendous advantage, especially when it comes to market the app. Identifying the target audience can play a very important role in the success of any mobile app. You will have to gain lot of access to the demographic data, and gather information from small groups as well. If there is already an app in the market, your audience is less likely to download your app until it takes the idea to an altogether new level.
Once you have identified your target audience, the next step is to estimate the volume of target audience. Look for companies who have profiles similar to that of your target customers. Use the industry databases to quantify the market.
There are various sources which can be exploited to get numbers you are looking for. Remember that your app idea will not make an impact, if it is not a growing market. Make sure that the volume of your target audience is not shrinking. You can use Google Trends, which is one of the best tools that show if the search volume relating to your keywords is increasing or decreasing.
Mobile apps are essential for transformation of your experience about an already existing procedure. As the number of mobile apps increase, more and more people tend to use mobiles and mobile apps. Penetration rate of mobile apps is the rate of circulation of any product in specific audience or population. When marketing a mobile app, it is important to understand how consumers behave using different mobile apps and what their preferences are. The penetration rate of the app is a function of the nature of your mobile app.
Mobile apps with specialized purpose has low penetration rate. A more generalized app will have a high penetration rate. This metric is important as this will lead you to a very crucial insight. There are several resources that show the hard figures on how the market is performing and which companies have market share. Some resources allow you to download data for free, while some are paid.
The next step is to calculate the potential market size of your app. This can be done by multiplying the penetration rate with number of target customers.
Similarly, one can calculate the monetary value of the market by multiplying the market volume by average value. Once the above steps are executed successfully, you need to maximize the effectiveness of the data by putting additional efforts. Examine each assumption you made during the first estimate and check if you can make any changes to the assumptions. Calculate the scenarios on the basis of best case and worst case, besides calculating the expected scenario.
So before you can get people to download your app , you need to take the time to conduct the proper research. People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well.
Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads.
Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store.
But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.
In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high.
But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.
The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
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